Face it; most of us are not technical. Most of us know how to use Facebook, and basic Microsoft Word, but that’s about it – and that’s ok. When I started teaching massage in 2001, all I knew was Microsoft Word. In 2005, I had to up my skills, and I started to learn more about technology. The first thing I delved into was video, and in 2006 I started learning about how to make a website. I started to learn Photoshop in 2009, and that is my main photo-editing program. In the past year, I’ve been using www.canva.com to incorporate some quick designs into my photos, and I use FCPX for video editing.
Technology can be scary, but it doesn’t have to be. Right now YouTube is the second largest search engine, and Google is #1. Most people search how to perform something on YouTube, and it’s full of educational videos. I’ve never taken a computer or video editing class. It definitely showed when I first got started, but it drove me to be all I can be.
Photo Sizes: 800px (Great for web), 1500px (Great for web, some print materials, and is ok for cropping), and 4000px+ (Great for editing and print, but you would need to resize them for web).
Resizing Photos: If you want a free photo-editing tool, try Canva. It’s pretty easy and doesn’t cost you anything if you use your own photos (Some designs you will still have to pay if they are more complex).
Video: 1280×720 is HD (Great for viewing on your computer, and smartphones), and 1920×1080 is larger HD (Great for viewing on your TV).
Shooting video with your phone: Only shoot in a landscape format (Sideways) and portrait (Tall) for photos (Photos can be shot in landscape, too.
Shooting Video: I use my DSLR to shoot video, and when I started I used Flip Video. You can also use your phone, but I highly recommend to use a Microphone, or Bluetooth Mic. Most audio on DSLR’s and smartphones are not the greatest.
Editing Videos: There are many basic apps on your phone or some free ones for your computer. I started with Windows Movie Maker, and when I switched to a Mac, I started using iMovie – I upgraded to FCPX about four years ago, because I wanted more options.
Social Media Sizes: Here is a link to know what sizes work for Social Media.
Websites: There are a lot of free programs out there that you can use to start a website (even AMTA and ABMP have free ones), but you really need to eventually have your own. A lot of websites are now using WordPress, and many web hosting companies have WordPress built into it. You can pay under $6 a month to have a company host your website. I now use Host Gator, but there are tons out there. I use Dreamweaver for MassageNerd.com and WordPress for some of my smaller ones.
Email: MailChimp is a popular email service. It’s free up to 2,000 emails, and after that, there is a fee. There are others you can research, too.
If you are a Massage Therapist, most of your clients are using technology, so it just makes sense for you to get your skills up to date, to reach potential customers. If technology really frustrates you, consider hiring someone to manage your website, newsletters, and social media accounts – it’s called outsourcing, and tons of companies go that route.