Keeping it fresh

Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen;
even so does inaction sap the vigors of the mind.  -Leonardo Da Vinci

The office

I noticed recently that things are wearing out in my office. I’ve been in my location for 3 years and it’s starting to look shabby. The trim needs to be repainted, I just threw out a stack of old sheets and the foam pad on my table is getting a little, well, not-so-squishy.

It’s time for an overhaul, so I’m planning a few days next month to conquer it and I’m going to hire a college kid to help me. And I’m kind of proud of myself for remembering to set the money aside for the supplies and assistance ahead of time, rather than waiting and bailing on it because I’m lazy and don’t have the cash on hand.

The clients

I stopped taking new clients at the beginning of the year. I’ve snuck a few qualified referrals in (two sisters of a current client, they’ve all started running together and a few pregnancy clients) and that’s keeping me plenty busy along with my regular load. But I’m concerned about becoming bored and complacent, and I’m really worried that will affect the quality of my hands-on work.

To keep it fresh, (but not make things complicated) I’ve got a few new products I’m using. I’m in love with Pure Pro’s Arnica Relief Lotion* and I’ve got a handful of clients in a Krav Maga Black Belt Boot Camp who love me for using the stuff on them (and sending more home with them). I also started mixing a very light lavender and spearmint scented oil and offer that option to clients who enjoy aromatherapy. That’s been pretty fun and I think I’ll start introducing a new combination every few months just for funsies.

But what’s really recharging me is David Lauterstein’s  “The Deep Massage Book: How to Combine Structure & Energy in Bodywork” (full review out later this week). It’s guiding me through a new way of thinking about how I touch people, and it’s providing me with a hands-on protocol that pleases my left brain, too.

I moved and I love my new place. I love the back porch and my mellow roommate (and the roommate’s cat) and the symphony of birds and frogs that greets me on the back porch at the beginning and end of each day.

I’m structuring my time more carefully to allow for writing and marketing days at home. That is helping me to be more productive with the massage-practice-related work when I’m in the office.

I’m reading books. This seems silly but I haven’t made time for reading books in ages. Now I’ve got one strictly fun and one massage/business related book going at any given time. I’m really enjoying taking that downtime, and I can feel the difference it’s making in my mood. That’s pretty awesome.


I want to hear about YOU. What are you doing to keep your business, your clients, and YOU refreshed and recharged? What are you doing to fight the complacency and stagnancy that so slyly creeps in? Leave a comment and share your ideas and technique for keeping it fresh!

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