No one is coming to rescue you

Got that? No one is coming to save you.

There is no knight on a white horse. You’re not gonna win the lottery. Praying isn’t going to pay the bills if you don’t get up and go to work, too. The spouse you married for love (but a little bit for security and money, too) could get laid off any minute.  Spiderman will not be swooping in to pull you from the wreckage of your business malaise. Say it with me, “No one is coming to rescue me.”

That’s a pretty frightening revelation, huh?* Just let that linger in the back of your head for a bit.

There are a variety of things we will do when hunger, housing, health are on the line. We will hustle to feed our kids and keep them clothed. We will deliver pizza into the wee hours if it means helping Dad pay for his medication.

However, we become complacent (not just fiscally, but in our emotional satisfaction) when we hit middle ground. We get lazy. We get stupid.

Here’s a common conversation in my world

Me: How many clients do you want to see every week?
You: Oh, 18-20
Me: How many are you seeing right now?
You: Um… well.. some weeks only I have 2 or 3 clients, some weeks I have 10 or 11.
Me: What are you doing to increase that?
You: Weeeellll… I sent out postcards to my old clients. I worked a few health fairs last month….
Me: How’s your website?
You: Oh, well, I really should update that a little… I’m so busy right now, I haven’t gotten to it. We had a tree fall in the yard and I’ve been cleaning it up. My parrot was sick so I’ve been staying home a lot. And I was running the book fair at my son’s school, that was such a project!!
Me: <<Sigh>>

Or in a class recently

Me: Raise your hand if you’re seeing as many clients as you want to.
Only 2 people out of 20 raised their hands.
Me: What’s your biggest obstacle to getting started with online marketing?
“Finding time to learn!”
Me: If you’re only seeing 5 clients a week, and your goal is 15, what the heck are you doing with that extra 10 clients’ worth of time? (Okay- there are some reasonable explanations here, especially if someone is maintaining another job while starting a massage business. But most of the excuses are BS. Total BS.)

See where I’m going with this?

All the marketing blogs, books, online classes, in-person workshops and savvy-tech tools in the world won’t help you if you don’t GET OFF YOUR ASS and do the work. And it’s up to YOU to do it. No one is coming to rescue you. Masses of clients are NEVER going to just show up begging for your services.  (Secret: even if someone did rescue you, eventually you would still end up back in the hole. It’s imperative that you LEARN how to dig out on your own.)


Knowing where to start can be hard, So here are some resources for you.

MassageNerd– Hands on stuff, business stuff, fantastic stock photos. Ryan’s got ’em.

Massage Sloth-Hands on stuff, and Ian’s Facebook page is a treasure trove of brilliant business tips and tricks, too.

Massage Business Blueprint– Yeah, this is my new project, so this is totally narcissistic. Deal. It’s a good resource. 

Will any of these resources be different for you?

Only if you are different. You need to buck up and say, “I want to do more, I want to do better.”

Only if you banish the “But I can’t because blah blah blah…” mentality and replace it with, “I’m going to learn this stuff, and I will be good at it.”

No one is coming to rescue you. The good news is, you can rescue yourself. Your call.

[*I want to make it perfectly clear that we’re talking about business crap, not real legit depression stuff, like I talk about often. If you are suffering from depression or other mental illness please be assured that someone is coming to rescue you. Go here and call or live chat with a professional who can help you right now, or refer you to an appropriate care provider in your area.]

6 thoughts on “No one is coming to rescue you

  1. This is me. I have just started DOING more and talking/thinking/listing about it less. Just yesterday, for the first time, I built (not shared) my very own FB post from your monthly social media marketing info! I have them all printed off and am starting to USE them. Slowly but surely I will make my habits better and stay accountable. I am coming up on my first year in my space and want/need to do MORE! Thanks for all the great info you have made available! ~Bria

  2. You rah rah pep talk. Boom! Just what I needed to hear while transitioning in to my own office space full time and not split btwn office time and hospice.

Leave a Reply