I’ve made it my goal to host a monthly event at my office. It’s good for the community, it’s a pretty solid marketing effort, and it keeps me out of trouble.
In November I hosted a holiday shopping themed event. I offered free hand scrub/hand massage treatments…and I made four dozen sugar cookies and over $300 in sales! (This number may sound paltry to those of you operating out of a large, multi-service-provider business, but for this lone wolf it was a big deal.)
Most importantly, I got to spend time with people who mean a lot to me and it was fun.
I managed to fit a treatment area, retail display and cookie station into my little hobbit hole of an office. Yay!
Here are some tips I’ve collected regarding successful office events:
Spend your event budget wisely. Events can be cookies and laughs. It doesn’t make sense to spend more money on hosting an event each month than what the event brings in.
Push yourself to come up with event ideas that match up well with your existing clients’ expectations. Will they respond best to a monthly event that’s pretty much the same each time, or an off-the-wall themed event that’s different each month? Somewhere in my idea queue there’s a Pajama Cereal Party that’s just waiting to become reality!
Post the event on your website and in your newsletter, flyer local businesses and bulletin boards, make a Facebook event and invite people to it, etc. Remind people about the event using these tools, too.
Remember that an event isn’t a failure if you don’t sell anything during the actual shindig. People who enjoyed your event will likely purchase things and schedule services at a later date.
If the idea of hosting events sounds like a dreaded chore, find a way to do it on your terms and make it fun. If you can’t do this, don’t host an event.
I already have my Annual Holiday Brie Feast planned for December 14th! If you’ll be in Vegas then, stop by and let me fill your belly in a manner not unlike that of a Sicilian grandma.
The other evening I hosted a Halloween gathering at my office so I could roll out my new product line while having fun with friends (both new and old). I supplied yummy treats from Target and Costco, handed out those ridiculous plastic vampire teeth that glow in the dark, and offered free mini facials using products from the new line. Oh, and I brought my theremin for everyone to play with! Here’s a video…
The Halloween event went so well I’m thinking I’ll host a monthly themed fun thing. Next month’s shindig will probably feature free hand massages using the line’s hand cream. Attendees will be able to choose their scent from a variety of testers, and tubes will be available for purchase. If I’m feeling super adventurous I may even supply warm paraffin wax, plastic gloves, and doughnuts.
I’ve hosted office events in the past and I’m always amazed by how well they turn out. For the first 30 minutes I worry that I’ve bought way too much food and that nobody will show up to eat it, but 30 minutes after that guests show up in droves and the party is in full swing!
Aside from the obvious fun to be had, here are some other things I like about hosting a party at the office that’s open to the public. Many of my fabulous guests have:
met other guests (laughter and networking ensue)
asked questions about services and products
purchased retail items and gift certificates
tried new things without feeling obligated (mini facials!)
given valuable feedback on products, services and party ideas
checked in and posted about the party on social media
explored the office and building, sometimes for the first time
signed up to receive a monthly email newsletter
told their friends how much fun they had at the silly little spa in that silly old building
Have you ever hosted an office party? What was the occasion? What worked best? What would you change the next time (if there is a next time)?