Holiday Party? It’s Not Too Late!

I’ve made it my goal to host a monthly event at my office. It’s good for the community, it’s a pretty solid marketing effort, and it keeps me out of trouble. 

In November I hosted a holiday shopping themed event. I offered free hand scrub/hand massage treatments…and I made four dozen sugar cookies and over $300 in sales! (This number may sound paltry to those of you operating out of a large, multi-service-provider business, but for this lone wolf it was a big deal.)

Most importantly, I got to spend time with people who mean a lot to me and it was fun

I managed to fit a treatment area, retail display and cookie station in my little hobbit hole of an office. Yay!

I managed to fit a treatment area, retail display and cookie station into my little hobbit hole of an office. Yay!

Here are some tips I’ve collected regarding successful office events:

  • Spend your event budget wisely. Events can be cookies and laughs. It doesn’t make sense to spend more money on hosting an event each month than what the event brings in.
  • Invest in visually interesting games, food, products for sale, decorations, etc. You can Instagram the hell out of these things!
  • Push yourself to come up with event ideas that match up well with your existing clients’ expectations. Will they respond best to a monthly event that’s pretty much the same each time, or an off-the-wall themed event that’s different each month? Somewhere in my idea queue there’s a Pajama Cereal Party that’s just waiting to become reality!
  • Post the event on your website and in your newsletter, flyer local businesses and bulletin boards, make a Facebook event and invite people to it, etc. Remind people about the event using these tools, too. 
  • Remember that an event isn’t a failure if you don’t sell anything during the actual shindig. People who enjoyed your event will likely purchase things and schedule services at a later date. 
  • If the idea of hosting events sounds like a dreaded chore, find a way to do it on your terms and make it fun. If you can’t do this, don’t host an event. 

I already have my Annual Holiday Brie Feast planned for December 14th! If you’ll be in Vegas then, stop by and let me fill your belly in a manner not unlike that of a Sicilian grandma. 

Practice Promoting Parties

The other evening I hosted a Halloween gathering at my office so I could roll out my new product line while having fun with friends (both new and old). I supplied yummy treats from Target and Costco, handed out those ridiculous plastic vampire teeth that glow in the dark, and offered free mini facials using products from the new line. Oh, and I brought my theremin for everyone to play with! Here’s a video…

The Halloween event went so well I’m thinking I’ll host a monthly themed fun thing. Next month’s shindig will probably feature free hand massages using the line’s hand cream. Attendees will be able to choose their scent from a variety of testers, and tubes will be available for purchase. If I’m feeling super adventurous I may even supply warm paraffin wax, plastic gloves, and doughnuts. 

I’ve hosted office events in the past and I’m always amazed by how well they turn out. For the first 30 minutes I worry that I’ve bought way too much food and that nobody will show up to eat it, but 30 minutes after that guests show up in droves and the party is in full swing!

Aside from the obvious fun to be had, here are some other things I like about hosting a party at the office that’s open to the public. Many of my fabulous guests have:

  • met other guests (laughter and networking ensue)
  • asked questions about services and products
  • purchased retail items and gift certificates
  • booked appointments
  • tried new things without feeling obligated (mini facials!)
  • given valuable feedback on products, services and party ideas
  • checked in and posted about the party on social media
  • explored the office and building, sometimes for the first time
  • signed up to receive a monthly email newsletter
  • told their friends how much fun they had at the silly little spa in that silly old building

Have you ever hosted an office party? What was the occasion? What worked best? What would you change the next time (if there is a next time)?

Songs for Weird Massage Therapists

As a Spotify user, the playlist feature comes in pretty handy.

By “handy”, I mean I’ve actually put together a collection of songs having to do with touching, rubbing, or those silly things found at the distal ends of our forearms.

Although several of these tracks were originally meant to be filtered through the speakers of our sex-crazed society where sensuality is inextricably linked to ejaculatory pursuits, please take a moment to push all boning references aside. Listen to these songs purely from the perspective of a massage therapist, and I promise you’ll be tickled. 

In case you aren’t able to access Spotify, here’s a list of the tracks currently included on Songs for Weird Massage Therapists. If you can think of more that might be a good fit, please list them in the comments section below this post. (And to those of you who helped with the initial lineup, thanks!)

1. I Want Your (Hands On Me) – Sinead O’Connor

2. Both Hands – Ani DiFranco

3. Too Much Time On My Hands – Styx

4. Slow Hands – Interpol

5. Clap Hands – Tom Waits

6. Destroy Everything You Touch – Ladytron

7. Invisible Touch – Genesis

8. Lovin’, Touchin’, Squeezin’ – Journey

9. Touch-A, Touch-A, Touch Me – Susan Sarandon (Rocky Horror Soundtrack)

10. Touch Me – The Doors

11. Human Touch – Bruce Springsteen

12. Touch Me (I Want Your Body) – Samantha Fox

13. Your hands on my skin – De/Vision (I am in love with this song, BTW.)

14. I Believe In A Thing Called Love – The Darkness

15. Healing Hands – Elton John

16. Do You Wanna Touch Me (Oh Yeah) – Done Again (Joan Jett & The Blackhearts cover)

17. Grab It – L’Trimm

18. Sweet Caroline – Neil Diamond

19. Reach Out And Touch (Somebody’s Hand) – Diana Ross

20. Skin – Zola Jesus

21. Hands Off – Old 97’s

22. Body Party – Ciara

23. Icicle – Tori Amos

24. Sometimes When We Touch – Manny Pacquiao (whaaaaat!?!), Dan Hill

25. Uncle Albert/Admiral Halsey – Paul & Linda McCartney

26. Real is a Feeling – Pictureplane

27. I Wanna Hold Your Hand – Fab Again (Beatles cover)

28. I Touch Myself – Divinyls