Holiday Party? It’s Not Too Late!

I’ve made it my goal to host a monthly event at my office. It’s good for the community, it’s a pretty solid marketing effort, and it keeps me out of trouble. 

In November I hosted a holiday shopping themed event. I offered free hand scrub/hand massage treatments…and I made four dozen sugar cookies and over $300 in sales! (This number may sound paltry to those of you operating out of a large, multi-service-provider business, but for this lone wolf it was a big deal.)

Most importantly, I got to spend time with people who mean a lot to me and it was fun

I managed to fit a treatment area, retail display and cookie station in my little hobbit hole of an office. Yay!

I managed to fit a treatment area, retail display and cookie station into my little hobbit hole of an office. Yay!

Here are some tips I’ve collected regarding successful office events:

  • Spend your event budget wisely. Events can be cookies and laughs. It doesn’t make sense to spend more money on hosting an event each month than what the event brings in.
  • Invest in visually interesting games, food, products for sale, decorations, etc. You can Instagram the hell out of these things!
  • Push yourself to come up with event ideas that match up well with your existing clients’ expectations. Will they respond best to a monthly event that’s pretty much the same each time, or an off-the-wall themed event that’s different each month? Somewhere in my idea queue there’s a Pajama Cereal Party that’s just waiting to become reality!
  • Post the event on your website and in your newsletter, flyer local businesses and bulletin boards, make a Facebook event and invite people to it, etc. Remind people about the event using these tools, too. 
  • Remember that an event isn’t a failure if you don’t sell anything during the actual shindig. People who enjoyed your event will likely purchase things and schedule services at a later date. 
  • If the idea of hosting events sounds like a dreaded chore, find a way to do it on your terms and make it fun. If you can’t do this, don’t host an event. 

I already have my Annual Holiday Brie Feast planned for December 14th! If you’ll be in Vegas then, stop by and let me fill your belly in a manner not unlike that of a Sicilian grandma. 

Practice Promoting Parties

The other evening I hosted a Halloween gathering at my office so I could roll out my new product line while having fun with friends (both new and old). I supplied yummy treats from Target and Costco, handed out those ridiculous plastic vampire teeth that glow in the dark, and offered free mini facials using products from the new line. Oh, and I brought my theremin for everyone to play with! Here’s a video…

The Halloween event went so well I’m thinking I’ll host a monthly themed fun thing. Next month’s shindig will probably feature free hand massages using the line’s hand cream. Attendees will be able to choose their scent from a variety of testers, and tubes will be available for purchase. If I’m feeling super adventurous I may even supply warm paraffin wax, plastic gloves, and doughnuts. 

I’ve hosted office events in the past and I’m always amazed by how well they turn out. For the first 30 minutes I worry that I’ve bought way too much food and that nobody will show up to eat it, but 30 minutes after that guests show up in droves and the party is in full swing!

Aside from the obvious fun to be had, here are some other things I like about hosting a party at the office that’s open to the public. Many of my fabulous guests have:

  • met other guests (laughter and networking ensue)
  • asked questions about services and products
  • purchased retail items and gift certificates
  • booked appointments
  • tried new things without feeling obligated (mini facials!)
  • given valuable feedback on products, services and party ideas
  • checked in and posted about the party on social media
  • explored the office and building, sometimes for the first time
  • signed up to receive a monthly email newsletter
  • told their friends how much fun they had at the silly little spa in that silly old building

Have you ever hosted an office party? What was the occasion? What worked best? What would you change the next time (if there is a next time)?

Cool/Uncool

I’ve never consumed an alcoholic beverage in my entire life. I’ve never smoked a cigarette, joint, pipe, hookah, or taken a hit off a bong. Second hand smoke? Probably. First hand experimentation of the chemical variety? Nope!

We can get into the whys and what fors if you’d like: I didn’t grow up in much of a drinking, smoking household, and it was pretty strict. I had taken Prozac for a couple of months to try to alleviate my teenage OCD, but quit when I realized I could become dependent on it. Cigarettes smell like death, and lots o’ (drunk) people annoy me.

Maybe I have control issues. Maybe I feel the need to go against the status quo. Maybe I’d rather spend my money on clothes and breakfast. Maybe I’m just the most uncool person you’ll ever meet.

It’s OK, you can tell me I’m uptight — I’ve heard it before. Go ahead, become the millionth person who’d “love to see [me] get drunk for the first time”. Gaze into my eyes with bewilderment when, instead of hitting you with a heavy tale of rehab and broken dreams, I relay the history of a life devoid of cool.

I’ve lost so-called friendships over my choice to live the non-alcoholic life. The time these “friends” wanted to spend in my sober company decreased in proportion to the growing quantities of alcohol they were consuming on a now daily basis. In retrospect, these individuals did me a favor, but at the time it hurt. Alas, the only thing I had to drown my sorrows in after each parting of ways was a carton of unsweetened almond milk.

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Even more pressing than the question “Why doesn’t Andrea drink?” is the question “Why is Andrea discussing this on The Young Thumbs?”

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I opened my own little one-person day spa in February, and I am working hard to make it successful. I’m tickled to report that Feetish Spa Parlor is the center of my existence, is truly my happy place, and that cash money is slowly — but steadily — flowing into my bank account.

Obviously, marketing is on my mind every day. Spotting opportunities to meet new people, injecting myself into new social settings, taking advantage of the countless free events that take place in my community; you’ll see me out and about more now than ever before. And I enjoy it! It’s new, unfamiliar, and actually really fun! I have made some interesting new friends, and I don’t give a shit if they fall asleep each night spooning a six pack (of Coors Light).

But there are certain events that revolve around the availability of free alcohol that I just haven’t been able to bring myself to attend. And I feel like maybe I’m missing out on something by ignoring the siren’s promise of free whiskey on the rocks: Not to drink, but to surround myself with normal social behavior, an uncool anchor in a sea of libidinous lubricated linguists.

I watched “Blood Into Wine” on Netflix with an appreciation for Maynard James Keenan’s drive to get grapes to grow on the side of a mountain in Arizona, however I have no interest whatsoever in going on a Napa Valley wine tour. But what if I knew the tour bus would be full of wealthy wine snobs looking for a new spa experience in Downtown Las Vegas? Would I stuff my pockets with business cards and board the drunk bus to Napa?

You’re über cool, but let’s pretend you’re me.

What would you do?

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Andrea Lipomi is a licensed massage therapist and esthetician who lives and works in Las Vegas, Nevada. She also peddles massage therapy ebooks and NCBTMB-approved continuing education courses at ConfidentMassage.com, will travel hundreds of miles for a fantastic spa experience, and craves dark chocolate and Depeche Mode’s upcoming tour dates on an almost daily basis.