I’ve made it my goal to host a monthly event at my office. It’s good for the community, it’s a pretty solid marketing effort, and it keeps me out of trouble.
In November I hosted a holiday shopping themed event. I offered free hand scrub/hand massage treatments…and I made four dozen sugar cookies and over $300 in sales! (This number may sound paltry to those of you operating out of a large, multi-service-provider business, but for this lone wolf it was a big deal.)
Most importantly, I got to spend time with people who mean a lot to me and it was fun.
Here are some tips I’ve collected regarding successful office events:
- Spend your event budget wisely. Events can be cookies and laughs. It doesn’t make sense to spend more money on hosting an event each month than what the event brings in.
- Invest in visually interesting games, food, products for sale, decorations, etc. You can Instagram the hell out of these things!
- Push yourself to come up with event ideas that match up well with your existing clients’ expectations. Will they respond best to a monthly event that’s pretty much the same each time, or an off-the-wall themed event that’s different each month? Somewhere in my idea queue there’s a Pajama Cereal Party that’s just waiting to become reality!
- Post the event on your website and in your newsletter, flyer local businesses and bulletin boards, make a Facebook event and invite people to it, etc. Remind people about the event using these tools, too.
- Remember that an event isn’t a failure if you don’t sell anything during the actual shindig. People who enjoyed your event will likely purchase things and schedule services at a later date.
- If the idea of hosting events sounds like a dreaded chore, find a way to do it on your terms and make it fun. If you can’t do this, don’t host an event.
I already have my Annual Holiday Brie Feast planned for December 14th! If you’ll be in Vegas then, stop by and let me fill your belly in a manner not unlike that of a Sicilian grandma.