I live in New England, where we’ve been getting
an unholy amount lots of snow over the past few weeks. It’s a project to dig a car out and clear it off post-storm. Common sense dictates one would clear off one’s car completely.
But some people don’t. Some people clear most of their windshield, maybe a little of the rear window, and set out onto the roads putting other people in danger.
That’s a mark of character, I think. And I wasn’t too sad to see the state police pulling people over for it during the recent blizzard.
I’m a hardass. I know I skew a little stricter than average about guidelines and rules, especially when it comes to running a business. Just like the snow-on-the-car thing (but certainly not as dangerous), I think there are actions and inactions that indicate character in a business owner. I think they matter.
Where you park your car
Some business owners park in a spot far away from their entrance, reserving the closer spots for customers. And I’ve seen others take the spot closest to the door, and stay parked there all day while clients have to schlepp from a distance, both before and after their massage.
The bottom line here is, are you making convenience a priority for you or your client? Your clients will catch on to that.
(Yes, I know that not everyone can control the parking situation around their business. If that’s the case, this doesn’t apply to you.)
What you wear
I know. I KNOW. People get piffy about this one. But the reality is, if you show up every day in ragged yoga pants, dirty sneakers, and a tshirt, it’s pretty damn clear that you don’t respect your work. Our ‘uniforms’ will vary according to environment. But the clothes you wear for work should always be clean, not worn-out, and not overly-casual.
Oh- and let’s have a little side chat about wearing custom tshirts with ignorant puns or ‘jokes’ about massage. Stop it. Your profession is not a joke. It’s a career, dammit. A career that has the potential to change lives. Unless of course, those people think you’re an unprofessional twit who wears silly tshirts. Then they will never come to you for massage and you will never change lives. “I’ve got your back” is fun. “I’m a massage therapist, I get paid to hurt people” is not.
We need trash baskets. They will often have trash in them. This isn’t rocket science. But if you let them hang out more than half full for days at a time, it looks bad. It looks like you can’t be bothered to empty your trash. If you let them hang out full and overfull, it looks even worse. Trash is a visible indicator of how clean the rest of your office is, even the not-so-visible parts. Make it a good indicator.
What else? What are the little ‘things’ you notice that turn you on or off to certain businesses?